NYC spa offering ‘booty’ facials as workaround to city reopening limitations

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This facialist has a cheeky response to NYC’s reopening standards.

Sofie Pavitt Skincare Studio in Chinatown is open for business under Phase 3, but the aesthetician is not yet allowed to do what she does best: facials.

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“The irony is that you can get dental appointments, Botox injections, acupuncture on your face or facials in a [medical spa],” Pavitt told The Post. But without a medical license, she doesn’t have the power to work on someone’s face, even if she’s wearing the same PPE as someone in a doctor’s office. “I have been frustrated. But what can I do in the interim?”

Her solution: Offer the same service for the southern cheeks.

The 45-minute treatment costs $159 and starts with an exfoliation of the buns, a scrub or an enzyme peel to ditch dead skin and extractions to remove pimples. It’s finished off with a moisturizing mask.

The 45-minute treatment costs $159 and starts with an exfoliation of the buns, a scrub or an enzyme peel to ditch dead skin and extractions to remove pimples. It’s finished off with a moisturizing mask.
(iStock)

“It’s a facial for your booty,” said Pavitt, 36, who has already lined up 17 clients looking to get their rear ends buffed and ready for thong-bikini season.

“I think after all the time in quarantine, people are in need of some self-care. They’re jumping at the chance to have someone touch them. I don’t think it matters the body part. This treatment specifically is great for the summer. If the skin is dull, irritated and has pimples, we are going to get rid of that,” she said.

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The 45-minute treatment costs $159 and starts with an exfoliation of the buns, a scrub or an enzyme peel to ditch dead skin and extractions to remove pimples. It’s finished off with a moisturizing mask.

“It will tighten up the skin, make everything firm, hydrated and smoother,” said Pavitt, adding that she takes every safety precaution. “I will give you disposable underwear, and your mask is on. I am in full PPE.”

Client Marian Shelley, 33, recently had her first booty facial and called it “luxurious.” A fan of bum-revealing bathing suits, she said of the treatment, “It feels nice to give attention to that part of your body. My skin was radiant afterward. After the dullness of winter and being stuck inside, it was a good way to come into summer.”

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Normally, the Brooklyn-based advertising creative director sees Pavitt for about six facials a year. “She says good skin is the best makeup, and I have stopped wearing makeup since I’ve been going to her,” Shelley said.

During quarantine, Pavitt treated clients remotely, putting them on a products regimen and assessing their progress via pictures. “I can clear up acne in four months 90 percent of the time,” she said.

The pandemic has given New Yorkers more time to tend to their skin — and perhaps realize they could use a little outside help.

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“Having the focus on the booty is fun, but it’s not just about booty facials,” she said. “If you are breaking out [anywhere] on the body, we can treat it.”

Published at Sat, 11 Jul 2020 09:00:34 +0000–NYC spa offering ‘booty’ facials as workaround to city reopening limitations

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